UP Sports Oceanside Surf Shop

At UP Sports we are the original go to store for Standup Paddle Board packages. Based on your dimensions, age and experience we will put you on the SUP that makes the most sense and include a board bag, paddle and leash!  Our large selection of surfboards and soft top surfboards include Global Surf Industry’s Highline, Double Down, Blackbird and Love Child models, Surftech NSP Elements & Hybrid models, BruSurf fun boards, quads and hybrid models, Michael Dolsey fish & hybrid models as well as our own UP Sports private label. 

After you buy your board you’ll need to put it on top, and we’ve got everything you need. As a Thule dealer we will not only fit you with the correct solution for your specific vehicle, we will install it while you wait for free! Whether it’s the popular SUP Taxi or one of their award winning Cargo Boxes we’ve got you covered.

Hours & Location

We are located at 1421 North Coast Hwy, Oceanside, California


Monday - 9:00am to 5:00pm

Tuesday - 9:00am to 5:00pm

Wednesday - 9:00am to 5:00pm

Thursday - 9:00am to 5:00pm

Friday - 9:00am to 5:00pm

Saturday - 9:00am to 5:00pm

Sunday - 9:00am to 4:00pm