UP Sports Oceanside Standup Paddleboard & Surf Shop

If you want to get in or on the water, UP Sports is the place to go! We've got a wide selection of standup paddleboards priced to appeal to just about everyones budget, as well as a large selection of surfboards and soft top surfboards. Besides our own private label boards we routinely stock a number of name brands to include VESL, Surftech, NSP, Modern, JK, BruSurf and Dolsey. Check in on a regular basis, our inventory is always changing and we always stock the best values we can find.

After you buy your board you’ll need to put it on top, and we’ve got everything you need. As a Thule dealer we will not only fit you with the correct solution for your specific vehicle, we will install it while you wait for free! Whether it’s the popular SUP Taxi or one of their award winning Cargo Boxes we’ve got you covered.

We Love Waves4All!

Waves4All is an Adaptive Surf Club based out of North County, San Diego, CA.

As an Adaptive Surf Club, the Waves4All program enables anyone with any kind of a disability to surf.

When: Last Sunday of every month (over 2 years of Sundays already!)

Where: Tower 16 at the Oceanside Harbor beach

Athlete - If you have any kind of a disability and want to surf, sign up, let's do it!

Instructor - Jump in the water and help out, trust me you will be inspired!

Volunteer - Help setup, cleanup, cheerlead, take pictures, and just serve these awesome people!

Sponsor - There's all sorts of ways to sponsor this incredible effort, let's talk about it! 

Link: http://www.waves4all.org/

Hours & Location

We are located at 1411 North Coast Hwy, Oceanside, California


Monday - 9:00am to 5:00pm

Tuesday - 9:00am to 5:00pm

Wednesday - 9:00am to 5:00pm

Thursday - 9:00am to 5:00pm

Friday - 9:00am to 5:00pm

Saturday - 9:00am to 5:00pm

Sunday - 9:00am to 4:00pm