Pete BrockThe history of the “UP” brand is diverse and deep, formed in 1972 by Pete Brock as “Ultralite Products” for the singular purpose of manufacturing hang gliders. Within a few short years Pete built the company into the largest hang gliding company in the world, and developed the sport of long distance hang gliding competition. He then left the company due to the exposure and liability associated with hang gliding, and returned to the automotive industry where he was instrumental in the design of the Corvette Sting Ray and Shelby Daytona Cobra.

In 1980 Japanese investor Yuseke Yamazaki and George Follman, a champion hang glider took over the brand forming “Up Sports, Inc.” The UP factory is established in Orange County California, producing high performance gliders, ultra lights, wind surfing products and other related sports equipment which are shipped worldwide.

Hang Glider

As times changed the company evolved into what can now be described as a watersports retail operation primarily serving the stand up paddleboard, surf, kayak and spear fishing clientele of the greater San Diego area and beyond.

After more than 35 years as Up Sports, Inc., in January of 2017, founder George Follman decides it’s time to retire. He tells us, “I’m the luckiest man alive, I’ve been helping people have fun for so many years, I feel like I’ve never had to work a day in my life.”

Eric Alden, Martha AldenA new chapter begins as the Oceanside based business is bought by Eric and Martha Alden of Huntington Beach. Their love for the ocean and enjoyment of the coastal lifestyle has also given them the opportunity to never work again by serving up fun each and every day at Oceanside Up Sports. They’re excited to be a part of the community and look forward to continuing the great tradition of the UP Sports brand.